Sony Ericsson Mobile Communications has announced that it has signed an exclusive four year sponsorship agreement with female tennis player, Maria Sharapova, to become the company’s first global brand ambassador.
The stunning and talented Russian, who turns 21 in April this year, will undertake a series of innovative new consumer brand campaigns specifically designed to engage Sony Ericsson’s core target audiences and to utilise Maria away from the tennis court.
Maria will also be working with Sony Ericsson’s design team on a range of products and accessories.
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