Google bought connected thermostat company Nest earlier this year. Now Nest (Google), has agreed to acquire Dropcam $555 million. In the short term nothing will change. Dropcam intends to continue selling online and in stores as they do now. Longer term, Dropcam says they will work with Nest on connected home products.
The long term strategy seems to be clear. Google wants to own your connected home and all of its data. Both Nest and Dropcam are companies who create quality products, but will you be nervous that Google will have all of your data like when you leave and return home? The technology is very compelling, but giving up so much data to a single company is concerning.
Eventually, the plan is for us to work together to reinvent products that will help shape the future of the conscious home and bring our shared vision to more and more people around the world. For now though, not much will change. Dropcam products will still be sold online and in stores. And Dropcam customers will still continue to use their Dropcam accounts.
The long term strategy seems to be clear. Google wants to own your connected home and all of its data. Both Nest and Dropcam are companies who create quality products, but will you be nervous that Google will have all of your data like when you leave and return home? The technology is very compelling, but giving up so much data to a single company is concerning.