In an effort to promote their Lumia phones, Nokia gave away free cab rides in London during Social Media Week in February. It looks like they also gave away some free phones, and made a few people's cab rides amazing.
Nokia sponsored some black cabs in London, and placed gift wrapped Nokia Lumia 800 phones on the back seat. When passengers opened the box, they were greeted with a note asking them to turn on the phone. The phone's map app was pre-pinned with for amazing locations. Watch as the passengers decide which place the want to go, and how thrilled they are to get a free Lumia 800 phone.
I wonder of Nokia will do the same thing in New York or San Francisco when they launch the Nokia Lumia 900.