Napster and Ericsson have entered into a global partnership to offer the first complete, fully integrated digital music service available for mobile operators.
The service will run under the Napster brand and combine elements of Napster's popular PC offering and Ericsson's personalized music service. The service is scheduled to go live in Europe over the next 12 months and will initially be offered to operators in select markets in Europe, Asia, Latin America and North America.
"Ericsson's world-leading wireless and telecommunications solutions experience, along with their exceptional client base, make them the ideal partner to deepen Napster's presence in the global mobile arena," said Chris Gorog, Napster's chairman and CEO. "Ericsson and Napster are uniquely suited to offer mobile operators a simple, cohesive and personalized digital music experience for their consumers."
The service will run under the Napster brand and combine elements of Napster's popular PC offering and Ericsson's personalized music service. The service is scheduled to go live in Europe over the next 12 months and will initially be offered to operators in select markets in Europe, Asia, Latin America and North America.
"Ericsson's world-leading wireless and telecommunications solutions experience, along with their exceptional client base, make them the ideal partner to deepen Napster's presence in the global mobile arena," said Chris Gorog, Napster's chairman and CEO. "Ericsson and Napster are uniquely suited to offer mobile operators a simple, cohesive and personalized digital music experience for their consumers."